Social Media Marketing
Social Media Marketing is the use of social media platforms and websites to boost the business by promotion. It can be helpful for the promotion of a product or any service. That means sharing of the information and engagement with followers, fans, partners or competitors on social media platforms. In addition, with the goal of promoting the products or services, it becomes a part of digital marketing. Above all, most of the successful businesses in the world use Social Media Marketing for their business. Why? The simple answer is because it represents their brand. In conclusion, SMM is the targeted use of social media conversations to increase awareness for a brand or product.







Search Engine Marketing(SEM)
SEM refers to using paid advertising to get traffic from search engines. The most common form of search engine marketing is probably Google Adwords. As Google is by far the most used search engine, therefore most people like to use Google Adwords.




Search Engine Optimization(SEO)
SEO is the process of optimizing content or websites so that they show up in search results in search engines. For instance, Google, Bing, duckduckgo, Youtube, etc. Search engines decide which websites to show for a search term based on keywords and links. Keywords are mentioned on the website and links that refer to this website.





